Identification of Breakthrough Innovation Opportunities


This self-paced course will teach you tools for rigorous identification and formulation of the most promising innovation opportunities. You will apply these problem mapping tools to an innovation challenge of your choosing.

You will learn the following skills:

  • How to make a transition from a broad business goal to a set of specific innovation problems
  • How to map all innovation opportunities
  • How to rank and prioritize innovation opportunities



Module A: Opportunities mapping and formulation

  • System positioning on its S-curve
  • S-curve positioning and optimal innovation strategies
  • Value attributes
  • Hierarchy of value attributes
  • Assessing system’s value attributes
  • Selection of the most promising value attributes
  • Needs and functions
  • Transition "need – function – physics"
  • Formulation of breakthrough innovation opportunities (BIO)
  • BIO ranking and selection

Module B: Application of the opportunities mapping tools to your innovation challenge

  • Challenge and system description
  • Understanding the competitive landscape
  • S-curve positioning of your system
  • Identification of your system’s value attributes
  • Selection of the most promising value attributes
  • Formulation of high-potential innovation opportunities (BIO)
  • BIO ranking and selection


24b1463Victor Fey

Managing Partner of The TRIZ Group, LLC, TRIZ Master and a close associate of Genrikh Altshuller, the founder of TRIZ.

Victor has over 35 years’ experience in TRIZ research, training and application. His work has ranged the gamut from teaching, coaching and consulting, to facilitating cross-functional teams in delivering breakthrough product and technology solutions to many of the Global 1000. Only at Hyundai-Kai Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $100 million. From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subject at MIT, Chalmers University, Technion, and others. He chairs the Certification Board of the Altshuller Institute for TRIZ Studies and the Committee for TRIZ Development of the International TRIZ Association’s R&D Council. His books include, Innovation on Demand: New Product Development Using TRIZ (penned with Eugene Rivin of Wayne State), released by Cambridge University Press, and Effective Innovation: The Development of Winning Technologies (co-authored with Don Clausing of MIT), published by ASME Press.


  • The trainees will receive a set of course materials
  • The trainees will receive emails with homework assignments, which they will turn in via email.
  • The instructor will provide detailed comments on every homework assignment submitted by the trainee.
  • The trainees are encouraged to contact the instructor with any course-related questions and concerns any time during the course.
  • The instructor will reply to the trainee’s questions within a 48-hour period and will provide comments on assignments within a week of submission
  • Regular online meetings (phone, WebEx, GoToMeeting, or Skype) will be scheduled between the instructor and the trainee to conduct live discussions of various course-related matters

Post-training support

  • Our 60-day post-training support includes online meetings and/or teleconferences to discuss any TRIZ related questions or challenges you may have.


  • Training: $2,800.00
  • 60-day post-training support: Free



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