Who We Are

The TRIZ Group, LLC provides technical innovative solutions and training in TRIZ-based breakthrough concept development. We bring together a unique combination of value-added solutions, training and expertise that have helped our clients reach and maintain competitive superiority. As a direct consequence of our collaborative efforts, our clients have resolved their most vexing technological problems, filed for and obtained numerous patents, implemented breakthrough solutions, and introduced new products to the market.
Since our inception in 1995, and through our experience with some of the world’s largest and most sophisticated clients, we’ve trained hundreds of managers, engineers and scientists, and guided them through the TRIZ concept development process, often culminating in radical innovations. We have also trained and certified a number of TRIZ specialists who now successfully practice the methodology as in-house champions.
Our solution generation capabilities, coupled with a comprehensive training, have proven to be an effective means of transferring the TRIZ methodology to technology-based companies. These capabilities have enriched our clients, providing quick returns on investment while containing costs and reducing risk. But don’t simply take our word for it – see what our clients have said


"Innovation" is perhaps the most touted buzzword in today’s thinking on corporate strategy. Indeed, the inability to innovate can stifle growth, make a company late to market with a service or product, or even reduce a corporate giant to an also-ran. Interestingly, the one element that gets lost in all the media buzz is how to actually innovate. Today, companies are habitually forced to compress the stages of technology, product and process development. For them, innovation cannot be an extraordinary event. It must become a regular occurrence. Anything less and competitive leverage is permanently lost.

TRIZ is a system of analytical methods for the development of breakthrough technologies and products. It was developed in late twentieth-century USSR by Genrikh Altshuller and his school. The name is a direct transliteration of the Russian acronym for Theory of Inventive Problem Solving. After the collapse of the Soviet Union, TRIZ fast became an international force of innovative technology. It is a key practice behind the growth of market and technology leaders such as Samsung, Hyundai, General Electric, Intel, Siemens, POSCO, and many others.
TRIZ demonstrates that while the evolution of technology is seemingly composed of haphazard steps, in the long run it follows repeatable patterns. These patterns can be applied to speedily solve a variety of development issues, ranging from product design to production and manufacturing. With virtually any type of product and technology, this approach applies fundamental paths of technological system evolution to unveil the future of where innovation is headed. TRIZ enables systems to develop faster, without wasting time and resources on the all-too-familiar random search for solutions.
Contemporary TRIZ blends methodology and theory. It is the most effective and efficient way to identify the right opportunities and develop the best compromise-free solutions.



Victor Fey, TRIZ Master and a close associate of Genrikh Altshuller, the founder of TRIZ. Victor Fey has over 35 years’ experience in TRIZ research, training and application. Since The TRIZ Group’s inception in 1995, Victor has collected more than two decades of consulting experience serving the Global 1000. In this innovation consulting capacity, Victor’s work has ranged the gamut from teaching, coaching and consulting, to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions. Only at Hyundai-Kia Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $100 million. From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, and others. He is a co-founder of the Altshuller Institute for TRIZ Studies and Chairman of its Education Committee. He also chairs the Committee for TRIZ Development of the International TRIZ Association’s R&D Council. His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press in 2004 (co-authored with Don Clausing of MIT), and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Pressin 2005 (penned with Eugene Rivin of Wayne State).